MODERN, CLEAN
For the inaugural campaign of Edwin USA, we took a 180 degree turn from the heritage imagery of it’s parent brand, Edwin Japan
BACK TO BASICS
Color block styling, youthful casting and unexpected compositions allowed the product to shine. Images were run as digital and printed ads.
Collaged footage from HI-8 Camcorders and high res digital cameras was made to emphasize the modern take on a vintage classic
CREDITS
Photography by Rafael Pulido
Styling by Henna Koskinen
Hair by Nikki Providence
Make Up by Samuel Paul
Casting by Jorge Morales