THE NEW CLASSICS
Reimagining denim as the everyday staples of a modern man’s wardrobe, this campaign was a portrait of the new masculinity
SHOT IN NYC
To create the image of an aspirational urbanite we assembled a crew in NYC and shot in iconic neighborhoods and locations.
These images were used as single and double page printed ads, and large scale in-store installations
CREDITS
Photography by Rafael Pulido
Styling by Allan Kennedy
Casting by Jorge Morales